Leroy Merlin Digital, Case study The Host by Publicis Italy

The Host

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile, Case study
Market Italy
Agency Publicis Italy
Chief Creative Officer Bruno Bertelli
Executive Creative Director Cristiana Boccassini
Creative Director Francesco Epifani, Emanuele Viora
Art Director Enrico Bellini
Copywriter Mattia Basti
Producer Maria Vittoria Ceresoli
Production Ascent Film
Director Valerio Rufo
Producer Leonardo Godano
Released April 2017

Credits & Description

Advertised brand: Leroy Merlin
Advert title: The Host
Advertising Agency: Publicis Italy

Global Chief Creative Officer: Bruno Bertelli,
Executive Creative Director: Cristiana Boccassini
Creative Director: Emanuele Viora, Francesco Epifani
Digital Creative Director: Massimo Guerci
Creative supervisor (Art): Enrico Bellini
Copywriter: Mattia Basti
Account: Simona Coletta, Fabiola Miccone, Arianna Di Marco
Senior Strategic Planner: Guglielmo Pezzino, Mattia Bellomo
Project Manager: Sara Vignolo
TV Producer: Maria Vittoria Ceresoli

Production Company: Ascent
Director: Valerio Rufo
D.O.P.: Angelo Stramaglia
Executive producer: Christian Scacco
Producer: Leonardo Godano
Architects: Triplan

Released: April 2017

Thanks to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily.
This way Leroy Merlin’s logo became a guarantee of quality and style.