Line Corporation Digital, Case study "Bullet Train" Connected Music Video [image] by I&S BBDO Tokyo

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"Bullet Train" Connected Music Video [image]

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Industry Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency I&S BBDO Tokyo
Creative Director Kairi Manabe
Copywriter Kairi Manabe
Production Taiyo Kikaku Co.
Director Yodai Kita
Designer Harumi Sato
Released December 2016

Awards

Spikes Asia 2017
Mobile Networked / Connected Mobile Technology Bronze Spike

Credits & Description

Client: Line Corporation
Agency: I&S Bbdo Tokyo, Japan
Entrant: I&S Bbdo Tokyo, Japan
Idea Creation: I&S Bbdo Tokyo, Japan
Copy Writer: Kairi Manabe (Bbdo J West)
Planner: Kairi Manabe (Bbdo J West)
Creative Director: Kairi Manabe (Bbdo J West)
Producer: Kozo Yamada (Protx)
Producer: Mariko Tsutsui (Taiyo Kikaku Co.,ltd.)
Project Manager: Keisuke Yamazaki (Tv Tokyo Corporation)
Project Manager: Hiroshi Tsuruoka (Tv Tokyo Communications)
Project Manager: Yoshiki Kawazu (Protx)
Director: Yodai Kita (Taiyo Kikaku Co.,ltd.)
Cinematographer: Taro Hashimoto (Freelance)
Lighting: Masaki Noda (Freelance)
Production Manager: Eriko Amari (Taiyo Kikaku Co.,ltd.)
Production Manager: Masami Ouchi (Taiyo Kikaku Co.,ltd.)
Production Manager: Wataru Otsuka (Taiyo Kikaku Co.,ltd.)
Art: Yoshihiro Nose (Taiyo Kikaku Co.,ltd.)
Art: Izumi Nakane (Taiyo Kikaku Co.,ltd.)
Art: Tomomi Shinoda (Tv Tokyo Art)
Designer: Harumi Sato (Taiyo Kikaku Co.,ltd.)
Casting: Kaita Nagahara (e-sprit)
Stylist: Takashi Yamamoto (Freelance)
Editor: Yodai Kita (Taiyo Kikaku Co.,ltd.)
Editor: Shuji Daito (Taiyo Kikaku Co.,ltd.)
Sound Mixer: Akihiro Morita (Taiyo Kikaku Co.,ltd.)
Sound Mixer: Akari Tatsumi (Taiyo Kikaku Co.,ltd.)
Sound Mixer: Ayami Fujiwara (Taiyo Kikaku Co.,ltd.)
Cast: Chotokkyu (Stardust)
Video URL: https://live.line.me/channels/...
Video URL: https://live.line.me/channels/...
Video URL: https://live.line.me/channels/...
Video URL: https://live.line.me/channels/...
Video URL: https://live.line.me/channels/...
Describe the campaign/entry:
Our idea was to creat CONNECTED MUSIC VIDEO. We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.
Creative Execution:
We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.
This music video went viral in instant and shared over 20,000 times, got over 1,000,000 view, and covered by multiple media. As a result, this music video connected many fans, and created new fans as well, lead the performance at Budokan to success.?They earned their first No.1 on Billboard JAPAN. *Weekly CD SALES.
We filmed vertical music videos for each members. When fans line up the smartphones with their friends like a train and play the videos simultaneously, it creates one big story.