Lynx: Auto Romeo by BBH Singapore for Lynx

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Lynx: Auto Romeo

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Industry Software & Multimedia Productions, SaaS, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile, Case study
Market Singapore
Agency BBH Singapore
Executive Creative Director Steve Elrick
Creative Director Peter Callaghan
Art Director Paul Downs
Released September 2011

Credits & Description

The ‘Lynx Auto Romeo’ app provides a simple solution to juggling the attention of multiple girls - automatically sending romantic, personalized messages to girls on your behalf, simply by answering a few questions about them.
Once you input simple information such as her name, her birthday, hair colour and best feature, the app will create hundreds of automatic messages you can then select to send.
‘Lynx Auto Romeo’ has three different flirt levels you can choose from, to decide how steamy you want your messages to be – warm, hot and steamy.
If you don’t know the girl very well, you may want to set it on warm and see what develops.
If things are getting spicy and you’re feeling confident, set it to steamy and see what comes up!
BBH Asia Pacific partnered with one of the world’s leading digital mobile developers - Monterosa - to create the Lynx Auto Romeo app.
The Lynx Auto Romeo app is available worldwide to download for free for iPhone and Android.

Advertising Agency: BBH Asia Pacific, Singapore
Account Management: Ara Hampartsoumian, David Webster, Emah Zaini, Alexandra Moore
Planning: Adil Ismeer
Creative Technologist: Thijs Jacobs
TV Producer: Dillah Zakbah
Print Producers: Michelle Tan, Bettina Feng
Digital Producer: Amy Wong
Executive Creative Director: Steve Elrick
Creative Director: Peter Callaghan
Art Director: Paul Downs
Senior Copywriter: Dave Thackaray
Mobile Developer: Monterosa