Amc Digital, Case study Mad Men ad by Greenberry

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Mad Men ad

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Industry TV Channels/Radio Stations and Programmes
Media Digital, Interactive & Mobile, Case study
Market Netherlands
Agency Greenberry
Art Director Jan Heijnen
Copywriter Alain Dujardin
Released June 2011

Credits & Description

Picture this: Don Draper and his team are creating a new ad campaign. And this time, it’s all about you. To introduce Mad Men Season 4 in the Netherlands (distributed by A-Film), we created a Mad Men Ad application on Facebook. In this application, the entire cast of Sterling Cooper Draper Price is ready to create a new ad campaign in which you play the starring role. The best ads will run in the Dutch magazine BLVD Man and on billboards in Amsterdam.
Advertising Agency: Greenberry, Utrecht, The Netherlands
Creative Director: Alain Dujardin
Art Director: Jan Heijnen
Copywriter: Alain Dujardin
Strategy: Jan-Willem van Beek
Interaction Design: Bas van Bokhorst
Flash production: Fetch!
Account: Michael de Kruijf
Published: June 2011