|Industry||Shows, Events & Festivals|
|Media||Digital, Interactive & Mobile, Case study|
|Executive Creative Director||Mark Fiddes|
|Creative Director||Alistair Ross|
|Art Director||Sharon Chong|
Credits & Description
Every year the MAA celebrate the most provocative and engaging campaigns in the UK in the BEST AWARDS. The theme of the campaign created by DraftFCB London this year is THE GREAT IDEA ESCAPE. To show how difficult it is for creatives to overcome all the obstacles and still get out brilliant work they produced an interactive game that rates your ability to liberate big ideas.