Marketing Agencies Association Digital, Case study Marketing Agencies Association: The Great Idea Escape by DraftFCB London

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Marketing Agencies Association: The Great Idea Escape

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Industry Shows, Events & Festivals
Media Digital, Interactive & Mobile, Case study
Market United Kingdom
Agency DraftFCB London
Executive Creative Director Mark Fiddes
Creative Director Alistair Ross
Art Director Sharon Chong
Designer Jess Love
Producer Fraser Quigan
Production Felinesoft
Released August 2011

Credits & Description

Every year the MAA celebrate the most provocative and engaging campaigns in the UK in the BEST AWARDS. The theme of the campaign created by DraftFCB London this year is THE GREAT IDEA ESCAPE. To show how difficult it is for creatives to overcome all the obstacles and still get out brilliant work they produced an interactive game that rates your ability to liberate big ideas.
Client: Scott Knox
Agency: Draft FCB - London
Production: Felinesoft
Country: United Kingdom
Executive Creative Director: Mark Fiddes
Creative Director: Alistair Ross
Art Director: Sharon Chong
Producer: Fraser Quigan
Agency Producer: Fraser Quigan
Designer: Jess Love