Mccormick Digital, Case study FLAVORPRINT by R/GA New York

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FLAVORPRINT

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Industry Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile, Case study
Market United States
Agency R/GA New York
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Other Digital Solutions; Branded utility/tool (for digital) Silver
Cyber Lions Craft; User experience Bronze

Credits & Description

Advertiser : MCCORMICK
Product : MCCORMICK FLAVORPRINT
Entrant : R/GA New York, USA
Type of Entry : Other Digital Solutions
Category : Branded utility/tool (for digital)
Title : FLAVORPRINT
Advertiser/Client : MCCORMICK
Product/Service : MCCORMICK FLAVORPRINT
Entrant Company : R/GA New York, USA
Advertising Agency : R/GA New York, USA
Case Film URL: http://judgeseyesonly.com/mccormick-flavorprint
Entry URL: http://www.mccormick.com/FlavorPrint
Name Company Position
Alexandra Leite R/GA Senior Producer
Andrea Lennon R/GA Group Account Director/Client Services
Andrew Eaton R/GA Creative Director/Visual
Carol Park R/GA Group Director/Production
Colleen Harlan R/GA Associate Creative Director/Copy
Erin Lynch R/GA Group Executive Creative Director
Jena Santana R/GA Junior Copywriter/Copy
Jihee Yoon R/GA Visual Designer
Karen Rainert R/GA Experience Design Director
Katrina Bekessy R/GA Technology And Design Director
Luca Masud R/GA Senior Information Designer/Visual
Mary Church R/GA Associate Creative Director/Visual
Micah Topping R/GA Group Technical Director
Michael Lewis R/GA Associate Creative Director/Data Visualization
Pon Katera R/GA Senior Experience Designer
Shu Zheng Li R/GA Associate Creative Director/Visual
BRIEF EXPLANATION
FlavorPrint is a service that helps consumers decode the flavors they already love, and invites them to discover, share and bring new flavors into their homes.
Consumers can seek or share a new recipe, answer a quiz about flavor preferences, even shop for groceries. The more consumers engage, the smarter the service becomes.
Recipes and products all get a unique FlavorPrint mark, allowing you to determine if something's right for you.
Your own personal FlavorPrint mark is a representation of your flavor preferences and a way for you to discover new flavors that you may
not have otherwise explored.