McDonald's Digital, Case study Scan Poster by Leo Burnett Moscow

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Industry Fast food
Media Digital, Interactive & Mobile, Case study
Market Russia
Agency Leo Burnett Moscow
Creative Director Ilya Pryamilov
Art Director Dmitry Koshelev
Copywriter Viktoria Nazarova
Released September 2016

Awards

ADCR Awards 2017
Interactive & Mobile Any Other (I&M) Bronze

Credits & Description

Client: Mcdonalds
Brand Manager: Mariya Broude
Agency: Leo Burnett Moscow
Creative Director: Ilya Pryamilov
Art Director: Dima Koshelev
Copywriter: Vika Nazarova
Account Director: Viktoriya Semikasheva
Designer Case Study: Zhenya Evdokimenko
Synopsis:
This year McDonald’s celebrates 27 years in Russia – a big date which only matters to those who know how it started. When the first McDonald’s opened in Moscow it caused one of the longest lines in city history. Before that moment there were no places with cheap quality food. People who were in that line still remember this moment as one of the first signs of promising changes in Soviet Russia. However, the young generation has no idea what this event meant for their parents, as they grew up when McDonald’s was already there. To make this date more meaningful for younger people we needed to show them what it was like.