McDonald's Digital, Case study The Boy Who Loves To Study [image] by Leo Burnett Manila

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The Boy Who Loves To Study [image]

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Industry Fast food
Media Digital, Interactive & Mobile, Case study
Market Philippines
Agency Leo Burnett Manila
Chief Creative Officer Raoul Panes
Creative Director Mela Advincula
Art Director Sara Sarmiento, Mela Advincula, Spiro Barroga
Copywriter Raoul Panes, Keena Jauregui
Production Filmex
Director Paolo Villaluna
Released October 2016

Awards

ADFEST 2017
Interactive Lotus Viral Vdo Silver

Credits & Description

Company Entering: Leo Burnett Manila, Manila
Brand: Mcdonalds
Advertiser: Mcdonalds Philippines
Agency: Leo Burnett Group Manila, Manila
Chief Creative Officer: Raoul Panes
Creative Director: Mela Advincula
Copywriter: Raoul Panes/Keena Jauregui
Art Director: Mela Advincula/Spiro Barroga/Sara Sarmiento
Account Director: Donny Dingcong/Judy Buenviaje Medina
Account Manager: Maik Alturas/Mary Pahati
Film Production Company: Filmex, Manila
Director: Paolo Villaluna
Executive Producer: Concon Limbo
Film Producer: Tria Sordan
Post-Production Company: Optima, Manila
Sound Production Company: Hit Productions, Manila