Mercedes-Benz Digital, Case study 4MATIC Adaptive Book [image] by Roncaglia & Wijkander

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4MATIC Adaptive Book [image]

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market Italy
Agency Roncaglia & Wijkander
Creative Director Haris Amiel, Carla Leveratto
Art Director Marco Fresta
Senior Copywriter Bruno Puntura
Creative Anna Gerber, Britt Iversen
Production Psycle
Director Alex Fry
Released June 2017

Credits & Description

Category: Automotive
Media: Digital
Brand: Mercedes
Agency: Gruppo Roncaglia
Geo: Italy
Advertising Agency: Gruppo Roncaglia, Italy
Creative Director: Carla Leveratto
Creative Supervisor / Art Director: Marco Fresta
Senior Copywriter: Bruno Puntura
Client Service Director: Lorenzo Lorato
Account Supervisor: Federico Lombardi
Senior Account Manager: Tia Portelli
Social Media / Community Manager: Valeria Cinelli
Senior Digital Developer: Simone Tricarico
Production: Psycle
Director: Alex Fry
Senior Project Manager: Scott Mathers
Creative Director: Haris Amiel
Ideation Director: Mark Gristock
Design / Motion: Albert Sanjuan, Alejandro Castellanos, Ana Costa
Technical Lead: Mike Parsons
Interface Developers: Rich Dooley, Leah Thompson
Editor: Visual Editions
Creative / Editorial Direction: Anna Gerber, Britt Iversen
Published: June 2017