Metro Trains Digital, Case study Dumb Ways To Die The Game, 7 by McCann Erickson Melbourne

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Dumb Ways To Die The Game, 7

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Industry Public Transport, Mass Transit
Media Digital, Interactive & Mobile, Case study
Market Australia
Agency McCann Erickson Melbourne
Executive Creative Director John Mescall, Pat Baron
Creative Director David Ponce De Leon
Art Director Ryan Clayton
Designer Dave Budd, Scott Hall
Production Millipede
Released February 2015


One Show 2015
Mobile Mobile Applications / Branded Games Silver Pencil
Interactive Websites / Branded Games Silver Pencil

Credits & Description

Awards: Silver Pencil
Nomination: Interactive
Category: Websites / Branded Games
Agency: McCann Melbourne, Melbourne
Advertiser: Metro Trains
Art Director: Pat Baron
Art Director: Ryan Clayton
Writer: Adrian Mills
Writer: Andrew North
Writer: Patrick Trethowan
Creative Director: David Ponce de Leon
Designer: Dave Budd
Designer: Scott Hall
Production Company: Millipede, Melbourne
Creative Team: Alec Hussain
Creative Team: Serrin Dewar
Creative Team: Clara Tang
Creative Team: Alex Haigh
Digital Artist/Multimedia: Tony Prysten
Digital Artist/Multimedia: Joe Guario
Executive Creative Director: Pat Baron
Executive Creative Director: John Mescall