Miller Digital, Case study Remixgram [spanish] by Wunderman Phantasia Lima

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Remixgram [spanish]

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Industry Beers and Ciders
Media Digital, Interactive & Mobile, Case study
Market Peru
Agency Wunderman Phantasia Lima
Chief Creative Officer José Aburto
Creative Director Carlos Altamirano
Art Director Narda Grados
Copywriter Diego Figueroa, Andrés Aranguren
Production Phantasia Studio
Released January 2017

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Credits & Description

Client: Abinbev Perú
Subbrand/Product: Miller Genuine Draft
Brand: Miller
Media: Online
Category: Alcoholic Drinks
Agency: Wunderman
Geo: Peru
Miller: RemixGram
Advertising Agency: Wunderman Phantasia, Peru
Chief Creative Officer: José Aburto
Head of Art: Augusto Landauro
Account VP: Carlos Bernal
Account Director: Fernando Arriola
Creative Director: Carlos Altamirano
Copywriters: Diego Figueroa, Andrés Aranguren
Art Director: Narda Grados
Graphic Designers: Valentín Soria, Junior Pajuelo
Account Executive: Krizia Bilbao
Production Company: Phantasia Studio
Animation: Enrique León
Audio Design: Emociónica
Synopsis:
Miller is beer created for partying and nothing as EDM to associate the brand to an extremely important point of consumption. More than 50% of Miller sales happen in EDM parties, so how could we create a musical experience and generate a bond between the brand and their consumers? Many brands use music as creative territory, taking part as event sponsors for musical experiences. Miller needed to take it to the next level not only accompanying consumers but giving them a real utility that becomes part of their passion and love for EDM.