Nimbletank Digital, Case study NIMBLETANK - A NEW BREED OF WEBSITE FOR A NEW BREED OF AGENCY by Nimbletank

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NIMBLETANK - A NEW BREED OF WEBSITE FOR A NEW BREED OF AGENCY

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Digital, Interactive & Mobile, Case study
Market United Kingdom
Agency Nimbletank
Creative Director Robin Souter
Designer Jack Ashdown
Released May 2012

Awards

Cannes Lions 2013
Mobile Lions Creative Use Of Technology; Other Technology for Mobile Silver

Credits & Description

Type of entry: Mobile Websites And Web Apps
Category: Services
Advertiser: NIMBLETANK
Product/Service: NIMBLETANK
Agency: NIMBLETANK London, UNITED KINGDOM

Managing Director: Chris Minas (Nimbletank)
Creative Director: Robin Souter (Nimbletank)
CEO: Peter Veash (Nimbletank)
Lead Developer: Dan Puhe (Nimbletank)
Technical Lead: Yaw Dako (Nimbletank)
Designer: Jack Ashdown (Nimbletank)

Brief Explanation
To launch an agency in a crowded digital marketplace and quickly to be established as a major mobile agency player within 6-12 months is unheard of. Especially in the recent economic times. We believe we have achieved this. We also believe we have created an agency with a fresh approach to mobile marketing.

We are setting the standard as a new breed of mobile agency that truly puts mobile at the forefront of thinking for all our clients and deliver excellence in both strategy and execution. We aim to continue building on this by being nimble and delivering robust thinking and execution defining and shaping the industry as it unfolds.Safari

To launch as an independent agency, who think mobile first, leading by example of the next generation digital agency without the security and range of clients of a large network agency was ambitious. We believe we have succeeded in this. In addition we are seen as industry spokespeople and the go-to agency even for other mobile and digital agencies. People in the industry want to hear what we have to say. Whether it is clients or agencies we seem to be trusted advisers.

To gain major brands such as ASOS, Photobox, BBC, Hachette and Travelex based on what we do and who we are is disrupting the mobile agency market. Our strategic thinking, vision and execution is second to none.
In some cases globally recognised as the leader in pushing what can be achieved in the emerging mobile marketing space, specifically mobile HTML5 apps and sites.

Results

Apple emailed and offered to buy us a drink.

Growing revenue from a standstill to £1M within 12 months.

Picked a number of high profile clients:
ASOS
Travelex
Transword Publishing
BBC
Orange
OneYoungWorld
Hachette UK
Several global agencies


NOTE TO THE JURY- THE WEBSITE MUST BE PLAYED FROM A TABLET/MOBILE DEVICE.