Mobily Digital, Case study The best is yet to come by Initiative Media Middle East FZ

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The best is yet to come

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Industry Mobile Communications
Media Digital, Interactive & Mobile, Case study
Market United Arab Emirates, Saudi Arabia
Agency Initiative Media Middle East FZ
Released March 2016

Awards

Cristal Awards 2016
Media Telecommunication Emerald (Bronze)

Credits & Description

Client: Mobily
Country: United Arab Emirates
Agency: Initiative MENA
In markets such as Saudi Arabia, the push is even stronger as some marketers are spreading broader company messages utilizing the Ramadan platform. Mobily is one such example. Initiative MENA in partnership with MullenLowe initiated a new Ramadan campaign ‘Al Jay Afdal – The Best is yet to Come’ for Mobily on these lines.