National Museum in Krakow: Secrets Behind Paintings by Leo Burnett Warsaw for National Museum in Krakow

Adsarchive » Digital , Case study » National Museum in Krakow » National Museum in Krakow: Secrets Behind Paintings

Pin to Collection
Add a note
Industry Museums & Libraries
Media Digital, Interactive & Mobile, Case study
Market Poland
Agency Leo Burnett Warsaw
Released March 2011

Awards

Cristal Awards 2011
Marketing Drive to store / to eShop Cristal
Cyber Transport / Tourism / Travel Cristal

Credits & Description

Product and services category:
National Gallery re-opening
Registrant:
LEO BURNETT SP. Z O.O.
Country:
POLAND
Brand name:
National Museum in Krakow
Advertiser:
PZU S.A. - National Museum in Krakow
Advertising agency, city:
Leo Burnett Warsaw
Art director:
Krzysztof Iwinski
Copywriter:
Pawel Heinze
Creative director:
Heinze Iwinski
Production company:
Opus Film - K2
Other credits:
Sebastian Oszczepalinski - Head of Digital

Campaign idea explanation:
Sukiennice Museum was going to be opened after a complete renovation. But young people don't find it interesting at all. That's why we decided to change a normal visit to the museum into an engaging experience, so that they won't be bored during their tour. We brought paintings to life and showed their stories. We created "New Sukiennice" an app based on augmented reality technology. Everyone who visited the museum was able to see short movies with heroes from the paintings. People had the impression that heroes are coming out of the paintings.

The Digital Advert titled National Museum in Krakow: Secrets Behind Paintings was done by Leo Burnett Warsaw advertising agency for National Museum in Krakow in Poland. It was released in Mar 2011.