Nescafe Digital, Case study The display cover photo by OgilvyOne Athens, TBWA\ Athens

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The display cover photo

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Industry Coffee, Tea, Breakfast Drinks
Media Digital, Interactive & Mobile, Case study
Market Greece
Agency OgilvyOne Athens
Creative Director Dimitris Savvakos
Art Director George Lyras
Copywriter Elektra Pavlaki
Designer Antonis Theodorakis
Agency TBWA\ Athens
Creative Director Dimitris Savvakos
Art Director George Lyras
Copywriter Elektra Pavlaki
Designer Antonis Theodorakis
Released October 2012

Credits & Description

Brand: Nescafé
Agency: OgilvyOne, Athens
Country: Greece
Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design. Last week, an image of 30kg coffee beans in a glass tank was used as the cover photo, and as each fan liked the brand, one bean per fan was removed. Eventually, the new coffee tin was revealed.
Category: Drinks, non-alcoholic
Client: Nescafé
Agency: OgilvyOne, Athens
Country: Greece
Creative Director: Dimitris Savvakos
Art Director: George Lyras
Copywriter: Elektra Pavlaki
Designer: Antonis Theodorakis
Account Manager: Tasos Veliadis
Business Unit Director: Yannis Piperakis Papadakis