Netflix Digital, Case study Hunt on the News [video] by Akqa Sao Paulo

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Hunt on the News [video]

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Industry TV Channels/Radio Stations and Programmes, Portals
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency Akqa Sao Paulo
Associate Creative Director Renato Zandona
Executive Creative Director Hugo Veiga, Diego Machado
Art Director Augusto Antunes
Copywriter Raphael Valenti
Released August 2016

Awards

D&AD 2017
Media Use of Publications Graphite Pencil

Credits & Description

Agency: Akqa Sao Paulo
Client: Netflix
Associate Creative Director: Renato Zandoná
Account Director: Ricardo Honegger
Account Manager: Murilo Candelot
Final Art: Celso Costa
Art Director: Augusto Antunes
Copywriter: Raphael Valenti
Executive Creative Director: Hugo Veiga
Executive Creative Director: Diego Machado
Project Manager: Daniele Wieczorek
Description:
Narcos Season 2 starts with Escobar’s escape from prison. To gain people’s interest in a series that they already know the ending to, we didn't make a campaign. We made it national news.
To launch it, Newspapers, magazines and TV Networks re-publish their 1992 news about Escobar's escape.