Netflix Digital, Case study Hunt on the News [video] by Akqa Sao Paulo

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Hunt on the News [video]

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Industry TV Channels/Radio Stations and Programmes, Portals
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency Akqa Sao Paulo
Associate Creative Director Renato Zandona
Executive Creative Director Hugo Veiga, Diego Machado
Art Director Augusto Antunes
Copywriter Raphael Valenti
Released August 2016


D&AD 2017
Media Use of Publications Graphite Pencil

Credits & Description

Agency: Akqa Sao Paulo
Client: Netflix
Associate Creative Director: Renato Zandoná
Account Director: Ricardo Honegger
Account Manager: Murilo Candelot
Final Art: Celso Costa
Art Director: Augusto Antunes
Copywriter: Raphael Valenti
Executive Creative Director: Hugo Veiga
Executive Creative Director: Diego Machado
Project Manager: Daniele Wieczorek
Narcos Season 2 starts with Escobar’s escape from prison. To gain people’s interest in a series that they already know the ending to, we didn't make a campaign. We made it national news.
To launch it, Newspapers, magazines and TV Networks re-publish their 1992 news about Escobar's escape.