Fury miles by Saatchi & Saatchi Kyiv for New Balance

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Fury miles

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Industry Sportswear, Athletic Footwear & Accessories
Media Digital, Interactive & Mobile, Case study
Market Ukraine
Agency Saatchi & Saatchi Kyiv
Creative Director Kosta Schneider
Art Director Andrey Krysenkov, Danila Ushakov
Senior Copywriter Sergey Beloshickiy
Released March 2017

Credits & Description

Category: Fashion
Media: Digital
Brand: KMRC
Brand: New Balance
Agency: Saatchi & Saatchi
Geo: Ukraine
Advertising Agency: Saatchi & Saatchi, Ukraine
Creative Director: Kosta Schneider
Senior Copywriter: Sergey Beloshickiy
Art Directors: Andrey Krysenkov, Danila Ushakov
Account Director: Lera Liulko
Published: March 2017
KMRC and New Balance have teamed up with Saatchi & Saatchi, Ukraine to create "Fury Miles" to help inspire runners to run outdoor no matter how bad the conditions get during winter.