"Human Race" by R/GA New York for Nike

Adsarchive » Digital , Case study » Nike » "Human Race"

"Human Race"

Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Digital, Interactive & Mobile, Case study
Market United States
Agency R/GA New York
Executive Creative Director Richard Ting, Kris Kiger, Nick Law
Creative Director Gui Borchert, Jill Nussbaum, Natalie Lam Razorfish, Michael Spiegel
Copywriter Josh Bletterman, Alison Hess
Designer Jeff Baxter, Eddie Kim, Michael Reger, Gary Van Dzura, Wade Convay
Released February 2011

Awards

Art Directors Annual Awards 2007
Interactive New Media Innovation and Development Gold

Credits & Description

Agency: R/GA
City: New York
Portfolio: Also see this ad in the agency portfolio
Advertiser: Nike
Brand Name: Nike+
Business Sector: Sportswear
Market: United States
Country of Production: United States
Type: Case Study
Executive Creative Director: Kris Kiger, Nick Law, Richard Ting
Creative Director: Gui Borchert, Natalie  Lam, Jill  Nussbaum, Michael  Spiegel
Copywriter: Josh Bletterman, Alison  Hess
Executive Producer: Matt Howell
Agency Producer: Matt Howell, Brock  Busby, Daniel  Jurow, James  Kuo, David Ross
Animation: Mark  Voelpel, Kiril  Yeretsky
Designer: Jeff Baxter, Wade Convay, Gary Van Dzura, Eddie Kim, Michael Reger
Interactive Designer: Claudia  Bernett, Joe Tobens
Programmer: Aaron  Ambrose, Noel Billig, Matthias Hader, Asako Kohno, William Lee, Michael Mosley, Stan Wiechners, Ben Sosinski, Geoffrey Roth, Michael Piccuirro
Technical Director: Sean Lyons, Nick  Coronges
Technology Lead: Nick  Coronges
Quality Assurance: Nauman Hafiz
Quality Assurance: Michele Roman
Quality Assurance: August Yang