Nike+ GPS by R/GA New York for Nike

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Nike+ GPS

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Industry Sportswear, Athletic Footwear & Accessories
Media Digital, Interactive & Mobile, Case study
Market United States
Agency R/GA New York
Released July 2010

Awards

One Show 2011
One Show Interactive Mobile Applications/Sites / Consumer Goods Gold
One Show Interactive Mobile Applications/Sites / Social Networks/ Community Bronze
One Show Innovation in Advertising / Single Merit

Credits & Description

Category Innovation in Advertising / Single
Agency R/GA / New York
Client Nike
Title Nike+ GPS
Art Director Adam Jesberger
Creative Director Masha Ioveva, Ian Spalter, Joo Youn Paek
Designer Cesar Marchetti, Ray Sison, Stephen Kob, Andrew Mercando
Producer Allen Yeh, Sean Lyons, James Kuo
Programmer Chris Thorwarth, Ilya Rivkin, Josh Stephenson, Michael Shagalov, Robert Carlsen, Sune Kaae, Tim King, Will Sandwick
Writer Ross Weythman