OLW: The Crunchometer by JMW Stockholm for Olw

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OLW: The Crunchometer

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Industry Confectionery & snacks, Biscuits
Media Digital, Interactive & Mobile, Case study
Market Sweden
Agency JMW Stockholm
Creative Director Joakim Karlsson
Production Massbolaget
Released December 2011

Credits & Description

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.
Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Production: Mässbolaget