|Industry||Consumer & Public services, Business equipment & services, Corporate Image|
|Media||Digital, Interactive & Mobile, Case study|
|Agency||Ogilvy & Mather Bangalore|
|Executive Creative Director||Ajanta Barker|
|Creative Director||Anoop Sathyanand|
Credits & Description
Once Again is a Bangalore-based NGO that follows a very unique model where it recycles old items rather than asking for monetary donations for the welfare of the marginalized. It collects items people don’t use anymore and sells them at a very minimal price to those living in less-privileged conditions. The sale proceeds are then used for the empowerment of their community – supporting a crèche for their children, providing vocational training to women, sustaining student education, etc.