THE TAGGING DRIVE by Ogilvy & Mather Bangalore for Once Again

Adsarchive » Digital , Case study » Once Again » THE TAGGING DRIVE

THE TAGGING DRIVE

Pin to Collection
Add a note
Industry Consumer & Public services, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile, Case study
Market India
Agency Ogilvy & Mather Bangalore
Executive Creative Director Ajanta Barker
Creative Director Anoop Sathyanand
Released February 2013

Credits & Description

Once Again is a Bangalore-based NGO that follows a very unique model where it recycles old items rather than asking for monetary donations for the welfare of the marginalized. It collects items people don’t use anymore and sells them at a very minimal price to those living in less-privileged conditions. The sale proceeds are then used for the empowerment of their community – supporting a crèche for their children, providing vocational training to women, sustaining student education, etc.
The brief was to make the NGO recognizable and collect maximum donations to support its activities. The challenge was to accomplish this with no budgets in hand.
URL: [www.facebook.com/onceagainbangalore](http://www.facebook.com/onceagainbangalore)
Client: Once Again, Bangalore.
Headline: "THE TAGGING DRIVE"
Agency: Ogilvy & Mather, Bangalore.
President: Vikram Menon
Executive Creative Director: Ajanta Barker
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Creative Director: Anoop Sathyanand
Additional Credits: Rishad Melethil, Manasi Trivedi, Junaid Rahman, Raghuram Krishnamurthy, Rahul Antony, Prem Madhu, Sreejith Thekkayil
Published/Released: November, 2012