Pedigree: DOGGELGANGER by Colenso BBDO Auckland for Pedigree

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Pedigree: DOGGELGANGER

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Industry Pet Food, Pet Care Products & Services
Media Digital, Interactive & Mobile, Case study
Market New Zealand
Agency Colenso BBDO Auckland
Released September 2010

Awards

Spikes Asia 2011
Digital - Grand Prix
Digital Websites Gold

Credits & Description

DOGGELGANGER
Advertiser MARS
Product PEDIGREE ADOPTION DRIVE
Entrant COLENSO BBDO Auckland, NEW ZEALAND
Type of Entry: Digital Tools
Category: Interactive Tools
Title: DOGGELGANGER
Advertiser/Client: MARS
Product/Service: PEDIGREE ADOPTION DRIVE
Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND
Advertising/Web Design Agency: COLENSO BBDO Auckland, NEW ZEALAND
Creative Credits
Name Company Position
Nick Worthington Colenso BBDO Executive Creative Director
Aaron Turk Colenso BBDO Creative Director/Digital Creative Director/Digital Art Director
Levi Slavin Colenso BBDO Creative Director/Digital Creative Director/Copywriter
Jae Morrison Colenso BBDO Art Director/Digital Art Director
Karla Fisher Colenso BBDO Senior Account Director
Dave Munn Colenso BBDO Senior Account Manager
Haydn Thomsen Colenso BBDO Agency Producer
Colin Williams Colenso BBDO Digital Devloper
Paul Headington Colenso BBDO Digital Developer
Franklin Road Sound Design Studio
Kaleidoscope Post Production
Brief Explanation:
Studies have shown that some of the happiest dog and owner pairs share similar features, personality traits, even body types. That’s why we developed Doggelgänger; human to canine pairing software, designed to connect homeless dogs to their human doubles. This state-of-the-art software analyses your features, and compares them with a nationwide database of real dogs looking for adoption. By partnering with shelters across the country, Doggelgänger has given homeless dogs everywhere the very best chance to set up that vital first meeting in the journey to finding a new home.