Pepsi Digital, Case study Pepsi Refresh Project by Huge, TBWA\Chiat\Day USA

Adsarchive » Digital , Case study » Pepsi » Pepsi Refresh Project

Pepsi Refresh Project

Pin to Collection
Add a note
Industry Soft Drinks
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Huge
Agency TBWA\Chiat\Day USA
Creative Director Xanthe Hohalek, Michael Tabtabai
Art Director John Dwight, Chris Macneil, Jonathan Granewich, Dustin Artz
Copywriter Chris Lightburn-Jones, Michelle Lewis
Released September 2010

Awards

One Show 2011
One Show Interactive Integrated Branding / Integrated Branding Campaign - Online Merit

Credits & Description

Advertiser: PEPSICO
Product/Service: PEPSI
Global Director of Media Arts: Lee Clow (TBWA\Chiat\Day)
Chief Creative Officer: Rob Schwartz (TBWA\Chiat\Day)
Group Creative Director: Brett Craig (TBWA\Chiat\Day)
Creative Director: Michael Tabtabai (TBWA\Chiat\Day)
Creative Director: Xanthe Hohalek (TBWA\Chiat\Day)
Art Director: Dustin Artz (TBWA\Chiat\Day)
Art Director: John Dwight (TBWA\Chiat\Day)
Art Director: Chris MacNeil (TBWA\Chiat\Day)
Art Director: Jonathan Granewich (TBWA\Chiat\Day)
Copywriter: Michelle Lewis (TBWA\Chiat\Day)
Copywriter: Chris Jones (TBWA\Chiat\Day)
Managing Director: Erica Hoholick (TBWA\Chiat\Day)
Account Director: David Dryer (TBWA\Chiat\Day)
Management Supervisor: Kristin Latto (TBWA\Chiat\Day)
Interactive Account Director: Amy Luca (TBWA\Chiat\Day)
Director of Brand Planning: Jeremy Simon (TBWA\Chiat\Day)
Director of Digital Strategy: Zach Gallagher (TBWA\Chiat\Day)
Website and Media: HUGE and OMD (TBWA\Chiat\Day)
Social Responsibility and Content Partner: Good Inc. (TBWA\Chiat\Day)
PR and Social Media: Weber Shandwick/Edleman (TBWA\Chiat\Day)