Pepsi Digital, Case study Sound of Football - A Pepsi Refresh Initiative by Akestam.holst Stockholm

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Sound of Football - A Pepsi Refresh Initiative

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Industry Beers and Ciders, Soft Drinks, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile, Case study
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Martin Cedergren
Art Director Bjorn Kusa
Copywriter Patrick Dry
Production Society 46
Released January 2012

Awards

London International Awards 2012
The NEW - Short List

Credits & Description

Entrant: Åkestam Holst, Stockholm
Pepsi - "The Sound of Football"
Corporate Name of Client: Pepsi
Agency Account Director: Thomas Gibson
Agency: Åkestam Holst, Stockholm
Creative Director: Martin Cedergren
Copywriter: Patrick Dry
Art Director: Bjorn Kusa
Production Company: Society 46, Stockholm
Interactive Producer: Alex Picha
VFX Company: Tracab, Stockholm
Sound Design Company: The Line, Stockholm
Description of the Project
We created 'The Sound of Football' to give the visually impaired a better football experience and take the first step towards creating new aides where technology can be used to 'see with sound'. As a first test, we arranged a football match between a team of visually impaired players and a team of former professional footballers. How they would perform under equal conditions in a match where no one can see? Everything from the match and the story to the technology was documented on our website and spread online to journalists, influential bloggers and, of course, the visually impaired community itself.