Perrier Digital, Case study LE CLUB PERRIER by Ogilvy Paris

Adsarchive » Digital , Case study » Perrier » LE CLUB PERRIER


Pin to Collection
Add a note
Industry Water
Media Digital, Interactive & Mobile, Case study
Market France
Agency Ogilvy Paris
Executive Creative Director Chris Garbutt, Frederic Levron
Creative Director Thierry Chiumino
Art Director Baptiste Clinet Ogilvy Paris, Florian Bodet Ogilvy Paris, Nicolas Lautier Ogilvy Paris
Account Supervisor Thomas Christiaen
Production Moowalk Films
Director Nez Khammal
Released July 2011


One Show 2012
One Show Interactive Online Films & Video / Music Videos Merit

Credits & Description

Category: Interactive Film
Product/Service: PERRIER
Production Company: MOONWALK FILMS, Paris, FRANCE
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt/Frederic Levron
Creative Director: Thierry Chiumino
Copywriter: Nicolas Lautier/Baptiste Clinet/Florian Bodet
Art Director: Baptiste Clinet/Florian Bodet/Nicolas Lautier
Agency Producer: Laure Bayle
Account Supervisor: Thomas Christiaen
Advertiser's Supervisor: Fabienne Bravard
Director: Nez Khammal
Music: Babe Youth
Other Credits: Hugo Diaz : Digital Producer/B-Reel : Digital Production

English Description
“The more people watching, the hotter the party gets”: Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.
Users are invited to join one single contact point, Perrier You Tube Channel, to make the viewer counter rise and help unlock the next version of the video. The channel design featured a thermometer indicating how high the temperature has increased and which videos are unlocked.
6 videos are available: they all have the same simple scenario of a woman walking through the club to reach the stage. As video versions were unlocked, the scenes were changing: more people inside the club, the temperature rising, people dancing, the whole club starting to melt.
The concept itself was highly viral: users were invited to share the URL of the Perrier channel to their friends to help unlock the next hotter version.