Ponle Corazon (peruvian Children Cancer Foundation) Digital, Case study The Most Aired Campaign by Fahrenheit DDB Lima

The Most Aired Campaign

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Industry Charities, Foundations, Volunteers, Against Cancer
Media Digital, Interactive & Mobile, Case study
Market Peru
Agency Fahrenheit DDB Lima
Executive Creative Director Ricardo Chadwick
Creative Director Sergio Franco Tosso
Senior Art Director Jorge Romero
Senior Copywriter Gino Bernabé
Production Sangre
Director Toño Sarria
Released May 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Peruvian Cancer Foundation
Agency: Fahrenheit
Geo: Peru
Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
Executive Account Director: Alberto Goachet
Creative Director: Sergio Franco Tosso
Head of Art: Luciano Leone
Senior Copywriter: Gino Bernabè
Senior Art Director: Jorge Romero
Account Director: Mariella Herrera
Account Executives: María Belén Maldonado, Patsynell Lovatón
Media Agency: Reset
Agency Producer: Vanessa Díaz, Techi Mory
Production Company: Sangre
Director: Toño Sarria
Published: May 2017
Description: Every year the Peruvian Cancer Foundation airs a fundraising spot that almost nobody sees because they have no media budget. So this time, instead of making another useless tv ad, we asked the brands that most advertise in Peru to share three seconds of their TV ads to promote the Foundation's collection. A lot of them answered the call, which results in the most aired campaign in Peruvian history and a new collection record.