Porteur Digital, Case study One-for-One by M&C Saatchi Stockholm

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One-for-One

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Industry Bicycles
Media Digital, Interactive & Mobile, Case study
Market Sweden
Agency M&C Saatchi Stockholm
Executive Creative Director Martin Cedergren, Patrick Dry
Production The Brewery
Released March 2013

Awards

One Show 2013
One Show Design Design Does / Industrial Design Merit

Credits & Description

In 2012, we created a new bicycle brand with a unique promise. For every bicycle sold, another bike is donated to children in developing countries, One-for-One. Porteur is only sold online and was launched using digital/social media.
Client Porteur
Agency M&C Saatchi Stockholm
Production The Brewery
Country Sweden
Executive Creative Director: Martin Cedergren
Executive Creative Director: Patrick Dry
Client: Jimmy Östholm
Client: Fredrik Widén