Priceline TV Campaign by BBDO New York for Priceline

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Priceline TV Campaign

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Industry Travel Agencies, Tour Operators & Travel Services
Media Digital, Interactive & Mobile, Case study
Market United States
Agency BBDO New York
Creative Director Chris Beresford-Hill, Dan Kenneally, Ryan Raab
Editor Ian Mackenzie
Production O Positive
Director Jim Jenkins
Released April 2016

Awards

Kinsale Shark Advertising Festival 2016
Film International TV or Cinema Campaign - 1.3 executions or more to qualify Bronze

Credits & Description

Agency: BBDO New York
Name of brand being promoted: Priceline.com
Title of entry: Priceline TV Campaign
Name of company entering the work: BBDO New York
Name of product being promoted: Priceline.com
Country of entrant company: United States of America
Agency Network: BBDO
Clients name: Priceline.com
Creative Director: David Lubars (Chief Creative Officer, BBDO Worldwide), Greg Hahn (Chief Creative Officer, BBDO New York), Chris Beresford-Hill/Dan Lucey (Executive Creative Directors), Dan Kenneally/Ryan Raab
Art Director: Marques Gartrell (ACD), Austin Mankey (Senior Art Director)
Copywriter: Kim Nguyen (ACD), Mike Motch (Senior Copywriter)
Production Company: O Positive
Director: Jim Jenkins
Account Manager: Ross O'Donovan/John Chleborad/Laura McWhorter/Erin Oliver (Account Team), Tom Naughton (Planner)
Agency Producer: Tricia Lentini (Executive Producer)
Production Company Producer: Ralph Laucella/Marc Grill (Executive Producers), Marc Grill (Line Producer), Devon Clark (Production Supervisor)
DOP: Ellen Kuras
Editor: Mackenzie Cutler (Editorial Company), Ian Mackenzie, Mike Leuis (Asst. Editor), Sasha Hirschfeld (Editorial Executive Producer)
Visual Effects: Schmigital (VFX Company)
Animation: Sibling Rivalry
Music: Human, Tom Jucarone @ Sound Lounge (Sound Mixer)