Procitrus Digital, Case study Practifrutas Caso by Ingenia Lima

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Practifrutas Caso

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Industry Industrial & Agriculture, Public awareness
Media Digital, Interactive & Mobile, Case study
Market Peru
Agency Ingenia Lima
Creative Director Andrés Narvarte
Copywriter Andrés Narvarte
Designer Pablo Velarde
Released May 2017

Credits & Description

Category: Food
Media: Digital
Product: Agricultural service
Brand: Procitrus
Agency: Ingenia
Geo: Peru
Advertising Agency: Ingenia, Lima, Perú
Creative Director / Copywriter: Andrés Narvarte
Designer: Pablo Velarde
Account Director: Silvana Naranjo
Social Media: Jason García
Planner: Mario La Rosa
Published: May 2017
We create a Fake brand of peeled tangerines in plastic packages with the purpose of raising anger and rejection, questioning tangerine's natural practicality to convert the people in Facebook in the best media to promote, defend and increase their natural consumption.
About Procitrus:
PROCITRUS es una asociación civil sin fines de lucro, conformada por productores de cítricos del Perú.