Tencent QQ Digital, Case study Hope Never Dies, 2 by Tencent Technology

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Hope Never Dies, 2

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Industry Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile, Case study
Market China
Agency Tencent Technology
Released November 2016

Awards

LIA Awards 2017
Digital Innovative Use Of Digital Bronze Winner

Credits & Description

Entrant: Tencent, Shenzhen
Brand: Qq Alert
Corporate Name of Client: QQ
Media Company: Tencent, Shenzhen
PR Company: Tencent, Shenzhen
Agency: Tencent, Shenzhen
Digital Company: Tencent, Shenzhen
App Production Company: Tencent, Shenzhen
Social Media Company: Tencent, Shenzhen
Design Company: Tencent, Shenzhen
Photography Studio: Tencent, Shenzhen
Illustration Company: Tencent, Shenzhen
Production Company: Tencent, Shenzhen
Post-Production Company: Tencent, Shenzhen
VFX Company: Tencent, Shenzhen
Animation Company: Tencent, Shenzhen
Editing Facility: Tencent, Shenzhen
Colour Company: Tencent, Shenzhen
Sound Design Company: Tencent, Shenzhen
Music Production Company: Tencent, Shenzhen
Synopsis:
Children are getting lost every day in China, but few are able to find their way back. For the fact time usually makes a once familiar person unrecognizable, it can be extremely difficult to identify a person by a few old photos. Equipped with the state-of-art face recognition and deep learning technology that allows us to capture the pattern of changing facial features, QQ Alert is able to match a face with the photo of him/herself years ago with an accuracy of 99.65%. 176 of the 286 abducted children we have helped in searching for are now safe at home. We believe this new technology is able to make more reunions of severed families happen.