Rexona Digital, Case study Mobile Voice Pack by Lowe Makati City

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Mobile Voice Pack

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Industry Deodorants, Mobile applications
Media Digital, Interactive & Mobile, Case study
Market Philippines
Agency Lowe Makati City
Chief Creative Officer Leigh Reyes
Executive Creative Director Abi Aquino
Creative Director Roman Carlo Olivarez
Art Director Bjay Gomez
Released March 2018

Credits & Description

Media: Interactive
Category: Cosmetics & toiletries
Client: Unilever Philippines / Rexona Waze MVP
Agency: MullenLowe Philippines
Production: MullenLowe Philippines Tentacles
Country: Philippines
Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Director: Bjay Gomez
Producer: jake fernandez
Associate CD / Copywriter: Tina Araneta
Editor: Marnie Lumapaz
Managing Director: Alan Fontanila
Management Supervisor: Gerald Lim
Media Agency: Mindshare Philippines
Digital Agency: 1DMG
Published: March 2018
Synopsis:
Rexona partnered with Waze, a community-based traffic navigation app. The brand thought that it was the best time to remind people to keep moving while they’re stuck.