McDonald's Digital, Case study Blink: A Language Of Love Through Light by Sapientrazorfish Chicago

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Blink: A Language Of Love Through Light

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Sapientrazorfish Chicago
Associate Creative Director Joshua Koenig
Executive Creative Director John Biondi
Creative Director Amy Haiar
Senior Art Director Stephanie Ayoob
Copywriter Peter Corey
Production Optimus
Released November 2016


LIA Awards 2017
Digital Health Care Services Silver Winner

Credits & Description

Entrant: Sapientrazorfish, Chicago
Brand: Ronald Mcdonald House Charities
Corporate Name of Client: Ronald McDonald House Charities
Senior Account Director: Megan Dills
Program Manager: Dan Levengood
Agency: SapientRazorfish, New York
Executive Creative Director: John Biondi
Creative Director: Amy Haiar
Associate Creative Director: Joshua Koenig
Copywriter: Peter Corey
Senior Art Director: Stephanie Ayoob
Creative Technologist: Chrissy Soulakian
Director Emerging Technology: Thomas John Mcleish
IoT Developer: Pasindu Wewegama
IoT Technologist: Kai Hansen, Atul Belur
User Experience: Alisa Avigan
Motion: Jacob Minkus
Production Company: Optimus, Chicago
Director: Duncan Wolfe
Post-Production Company: Optimus, Chicago
Color Correction Company: The Mill, Chicago
Editor: Tim Cahill
Music Production Company: NEDMCB, Munster
Blink is an innovative physical-to-digital experience that keeps families with sick children connected when separated during medical treatment. This custom-built set of devices gives families an unspoken language of love during moments of separation and anxiety. Through technology and light, families can remain connected when they can’t physically be together.