Samsung Digital, Case study Discovr The World by Cheil Germany

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Discovr The World

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Industry Electronic Devices & Home Appliances
Media Digital, Interactive & Mobile, Case study
Market Germany
Agency Cheil Germany
Chief Creative Officer Roland Rudolf
Executive Creative Director Thomas Schroeder
Production MediaMonks
Director Rogier Schalken
Released April 2016


Cristal Awards 2016
Media Best use of Digital Emerald (Bronze)

Credits & Description

Agency: Cheil Germany Schwalbach, Germany
Client: Samsung Electronics
Product: Content For Discovr Platform
Entrant: Cheil Germany Schwalbach , Germany
Title: Discovr The World
Product/Service: Content For Discovr Platform
Entrant: Cheil Germany Schwalbach, Germany
Idea Creation: Cheil Germany Schwalbach, Germany
Production: Mediamonks Hilversum, The Netherlands
Chief Creative Officer: Roland Rudolf (Cheil Germany)
Executive Creative Director: Thomas Schroeder (Cheil Germany)
Senior Art Director: Miriam Preissinger (Cheil Germany)
Senior Copywriter: Annika D'Ambrogio (Cheil Germany)
Agency Producer: Moritz Gillrath (Cheil Germany)
Junior Art Director: Rafael Cavalcanti (Cheil Germany)
Senior Designer: Michelle Condé (Cheil Germany)
Head of Space Design: Jan Schwiersch (Cheil Germany)
Head of Development: Christoph Fischer (Cheil Germany)
Art Director: Arno Klein (Cheil Germany)
Developer: Christof Pohl (Cheil Germany)
Marketing Service Director: Hong Seuk Lim (Cheil Germany)
Marketing Service Manager: Sabrina Mueller (Cheil Germany)
Marketing Service Manager: Valentina Zehe (Cheil Germany)
Senior Planning Director: Christiane Lobenstein (Cheil Germany)
Director: Rogier Schalken (Media Monks)
Producer: Bernd Out (Media Monks)
Website URL:
Application URL:
The Campaign
DISCOVR THE WORLD ignites curiosity and introduces intense experiences: by empowering everybody to see and feel the diversity of our planet in only 80 seconds with all their senses.
Creative Execution
Three visitors at a time discovered the bursting colors at Holi festival in Rajasthan and the humidity of the Ekom Falls in the Cameroon jungle. They travelled from a windy monk ceremony at 3.500 meters height in Kashmir to the blazing heat of the Namib Desert. They felt the cold at a million of years old ice lagoon at Iceland and smelled an explosion of spices at the Gwangjang market in Seoul.
We built an innovative VR booth that recreates the multisensory experience of each destination. Modules like a water dispenser, scent diffusor, 3D sound system, wind machine and heater are synchronized with the virtual journey to create the most immersive experience.