SPACE BALLOON PROJECT by Hakuhodo Tokyo for Samsung

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SPACE BALLOON PROJECT

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Industry Mobile phones, devices & accessories
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency Hakuhodo Tokyo
Released June 2012

Awards

AD STARS 2012
Interactive Electronics/IT/Office Equipments Silver
Interactive Electronics/IT/Office Equipments Bronze
TV/Cinema Electronics/IT/Office Equipments Bronze
Direct Marketing Electronics/IT/Office Equipments Crystal
Interactive Produced by non-profit organizations, NGOs or other similar organizations Crystal

Credits & Description

Client: SAMSUNG ELECTRONICS JAPAN
Agency: hakuhodo
SPACE BALLOON PROJECT
Advertiser SAMSUNG TELECOMMUNICATIONS JAPAN
Product GALAXY SII
Entrant HAKUHODO Tokyo, JAPAN
Type of Entry: Websites
Category: Other Consumer Products
Title: SPACE BALLOON PROJECT
Advertiser/Client: SAMSUNG TELECOMMUNICATIONS JAPAN
Product/Service: GALAXY SII
Entrant Company: HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency: HAKUHODO Tokyo, JAPAN
Creative Credits
Name Company Position
Takeshi Nozoe Hakuhodo Creative Director
Tsubasa Oyagi Hakuhodo Creative Director/Copywriter
Kampei Baba Bascule Creative Director/Web director
Nobuhiro Arai Hakuhodo Copywriter
Shin Takeuchi Bascule Art Director
Masaya Yamamoto Taiyo Kikaku Director
Inutake Hiroharu Taiyo Kikaku Producer
Hidekatsu Nagasawa Taiyo Kikaku Producer
Koji Mito Aiin Music Producer
Katuya Yamada Aiin Music Producer
Masami Onodera Bascule Technical Director
Kenichiro Tanaka Bascule Technical Director
Kazuhisa Maekawa Bascule Engineer
Yuki Anzai Engineer
Takayuki Watanabe Bascule Interaction Designer
Seiki Nakayama FISHGROVE System Engineer
Tsutomu Yakushijin Hakuhodo Account Director
Kota Takaichi Hakuhodo Account Executive
Masayoshi Boku Bascule Creative Adviser
Changmin Oh SAMSUNG Advertiser’s Supervisor
Brief Explanation:
The “Space Balloon Project” (SBP) is the world’s first LIVE communication challenge set in space. It’s also the world’s highest media development linked with many SNS sites and USTREAM. We live-streamed the 90 minutes flight of the GALAXY S II headed to space on a meteorological balloon. During the flight, we showed more than 3000 messages and icons of hope and dreams to encourage Japan on the beautiful display of GALAXY S II, live. SBP gathered an USTREAM ASIA record 380,000 unique viewers, 98000 tweets, and in the same month GALAXY S II’s share in Japan accomplished number one.