Samsung Digital, Case study SAMSUNG SAFETY SCREEN [video] by Leo Burnett Dubai

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SAMSUNG SAFETY SCREEN [video]

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Industry Laptops, Netbooks, Tablets
Media Digital, Interactive & Mobile, Case study
Market United Arab Emirates
Agency Leo Burnett Dubai
Released January 2016

Awards

Dubai Lynx, 2016
Mobile MOBILE APPLICATIONS BRONZE

Credits & Description

CLIENT SAMSUNG
PRODUCT ELECTRONICS
ENTRANT LEO BURNETT DUBAI, UNITED ARAB EMIRATES
TYPE OF ENTRY MOBILE
CATEGORY MOBILE APPLICATIONS
TITLE SAMSUNG SAFETY SCREEN
PRODUCT/SERVICE ELECTRONICS
ENTRANT COMPANY LEO BURNETT DUBAI, UNITED ARAB EMIRATES
ADVERTISING AGENCY LEO BURNETT DUBAI, UNITED ARAB EMIRATES
PRODUCTION COMPANY THE GOODFELLAS SÃO PAULO, BRAZIL
Creative Execution
Samsung is a leading company in creating devices like tablets and mobiles. As a brand that prides itself on providing solutions through its technologies, it was fitting that Samsung used its technology in a way that could change this behavior.
The app changed behavior of kids and trained them to hold screens at an appropriate distance from their eyes.
Kids are spending more time these days watching content on screens. While devices like mobiles and tablets are integral to education and entertainment, there’s an increasingly problematic behavior of kids sitting too close to the screen. This can cause damage to a child’s vision. So, Samsung addressed the problem with an app called Safety Screen. It is a unique means of detecting when children are sitting too close to the screen. The screen will become blocked and only unblock when the child has moved back to a safe distance.
Credits
NAME COMPANY POSITION
BECHARA MOUZANNAR LEO BURNETT DUBAI CHIEF CREATIVE OFFICER
ANDRE NASSAR LEO BURNETT DUBAI EXECUTIVE CREATIVE DIRECTOR
SAADI ALKOUATLI/DANIEL SALLES/BRUNO BOMEDIANO LEO BURNETT DUBAI CREATIVE DIRECTOR
DANIEL SALLES LEO BURNETT DUBAI ART DIRECTOR
BRUNO BOMEDIANO LEO BURNETT DUBAI ART DIRECTOR
SAMER ZOUHEID LEO BURNETT DUBAI SENIOR COPYWRITER
HENRI BASSIL LEO BURNETT DUBAI DIRECTOR
MAGMA MAGMA/CURITIBA BRAZIL ILLUSTRATION
THE GOODFELLAS THE GOODFELLAS DIGITAL PRODUCTION
SHEREEN MOSTAFA LEO BURNETT DUBAI HEAD OF TV PRODUCTION
MAYSAA ABOUMOURAD LEO BURNETT DUBAI PRODUCER
SMITA BHARDWAJ LEO BURNETT DUBAI COMMUNICATION DIRECTOR
CLANDESTINO CLANDESTINO PRODUCTION COMPANY
RAY BARAKAT RAY BARAKAT EXECUTIVE PRODUCER
T-PRODUCTIONS T-PRODUCTIONS SERVICING COMPANY
TAYMOUR ELAASAR TAYMOUR ELAASAR PRODUCER
DAVID ZAVADESCU/TEDDY TAWIL DAVID ZAVADESCU/TEDDY TAWIL OFFLINE/ONLINE EDITOR
REZ VISUAL REZ VISUAL GRADING FACILITY
AUDIO BOUTIQUE AUDIO BOUTIQUE SOUND DESIGN
ESSA EL SHEIKH MONTAGE EXECUTIVE PRODUCER
Links
Mobile URL http://www.samsungsafetyscreen.com/