Missing Child Lock Screens [video] by Cheil Hong Kong for Save The Children

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Missing Child Lock Screens [video]

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Industry Charities, Foundations, Volunteers, Mobile applications
Media Digital, Interactive & Mobile, Case study
Market Hong Kong SAR China
Agency Cheil Hong Kong
Art Director Ong Shi Ping, Timothy Li
Copywriter Paul Chan, Wilson Ang
Released January 2016

Awards

New York Festivals 2017
Mobile Marketing Service: Mobile Applications Third Prize Award
Mobile Marketing Service: Use Of Technology Third Prize Award

Credits & Description

Brand: Save The Children
Advertiser: Save The Children
Agency: Cheil, Hong Kong
Executive Creative Director: Paul Chan/Shi Ping Ong
Creative Director: Wilson Ang/Timothy Li
Copywriter: Paul Chan/Wilson Ang
Art Director: Shi Ping Ong/Timothy Li
Account Director: Jay Jeong
Agency Producer: Denise Chan
Other Creative Credits: Aigens Technology Ltd
English Context Explanation: ‘Missing Child’ Lock Screens Is The Real Time App That Tackles Every Parents Worst Nightmare. When A Child Goes Missing, Time Is Of The Essence. But By Law, The Child Needs To Be Gone For 24 Hours Just To Be Listed As Missing. By That Time, Its Normally Too Late. Using Real-Time Location-Based Technology, ‘Missing Child’ Lock Screens Unlocks The Collective Power Of Every Smartphone To Form An Instant Community Watch—The Moment A Child Goes Missing. So Help Is Now At Your Fingertips When Its Most Needed, With Every Device Feeding Into A Real-Time Direct Response Network.