Sberbank Digital, Case study Ladoshki by BBDO Russia Group

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Industry Banking & Financial Services, Online Financial Service
Media Digital, Interactive & Mobile, Case study
Market Russia
Agency BBDO Russia Group
Executive Creative Director Nikolay Megvelidze
Art Director Dmitry Vtulkin
Copywriter Dmitry Semenov
Released March 2017


Golden Drum 2017
Digital Interactive tools and other digital solutions Golden Drum

Credits & Description

Advertiser: Sberbank Russia
Brand Name: Sberbank
Product/service: Payment Service “ladoshki”
Campaign Name: Ladoshki
Country: Russian Federation
Agency: Bbdo Russia Group
Agency Network: Bbdo Worldwide
Executive Creative Director: Nikolay Megvelidze
Art Director: Vtulkin Dmitry
Copywriter: Semenov Dmitry
Account Director / Manager: Maria Orlova
Managing Director: Vladlena Obukhova
Post Production: Anna Lukonina
Url: Http://xn--80aimhcu4e.xn--d1ac...
Other Credits:
Eugenya Churbanova - Client, Brand Director Of Sberbank Russia
Inga Raykova - Account Manager
Maxim Dashkin - Chief Tv Production Officer
Ekaterina Norsoyan - Producer
Dmitriy Rubezhov - Music Producer
Kirill Kulygin - Director Tv Production Studio
Aleksandr Kireev - Junior Tv Studio Manager
Konstantin Usatov - Design Studio Manager
Alena Shulga - Illustrator
Aleksandr Novoderezhkin - Art-director
Bashmakov Dmitriy - Editor
Creative idea explanation:
Sberbank has launched a technology of paying for lunches at school in a nice & playful way to avoid any kinds of grunge attitude, because it is important not to put pressure on kids. Thanks to “Ladoshki”, kids don’t need any cash or cards — all they need is their hand. All a kid needs to do is to hold his/her palm to the terminal at the school’s canteen.
One kid even said once: Now, I feel adult, even more than my parents! Cause they can’t use it!