Sberbank Digital, Case study Sberbank Go [case film] by Good Moscow

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Sberbank Go [case film]

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Industry Banking & Financial Services
Media Digital, Interactive & Mobile, Case study
Market Russia
Agency Good Moscow
Executive Creative Director Grisha Sorokin
Creative Director Grisha Sorokin
Released March 2017


Golden Drum 2017
Public relations Marketing PR Golden Drum
Activation programme - Silver Drum

Credits & Description

Advertiser: Sberbank
Brand Name: Sberbank
Product/service: Special Free Health Insurance For Every Pokemon Go Player
Campaign Name: Sberbank Go
Country: Russian Federation
Agency: Good
Agency Network: Independent Agency
Executive Creative Director: Grisha Sorokin
Creative Director: Grisha Sorokin
Agency Producer: Alevtina Kirsanova, Alexander Babaryko, Anton Scherbakov
Creative idea explanation:
Special free health insurance for every Pokemon GO player.
Campaign appeared as a response to Pokemon GO hype. In 36 hours, Sberbank developed and launched a new product. To attract more interest, we installed lure modules in Sberbank branches in 16 Russian cities.
Insurance from Sberbank has been on the market for a while but awareness of their products has been low. Just after the launch of the Pokemon GO, the media began discussing various accidents.
95 million people in Russia learned about Sberbank insurance in just three days. Tens of thousands of players applied for insurance.