Science Diet Digital, Case study Yummy Face Maker by G2, Japan

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Yummy Face Maker

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Industry Software & Multimedia Productions, SaaS, Pet Food, Pet Care Products & Services, Mobile applications
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency G2, Japan
Creative Director Yasuhito Imai
Released February 2013

Credits & Description

Title: YUMMY FACE Maker app
Client: Hill’s-Colgate (JAPAN) Ltd.
Brand: Science Diet
Agency: G2 Japan
Date of campaign: 1 Sept 2012 – End of Dec 2012
Team Credits
Creative Director: IMAI Yasuhito (G2 Japan)
Senior Copy Writer: YOSHITSUGU Takako (G2 Japan)
Senior Art Director: YAMAZAKI Mitsunori (G2 Japan)
Web Director: NAKATA Ikkoh (G2 Japan)
“YUMMY FACE Maker”, is a simple app that allows users to add a tongue to their favourite pet’s photo in order to create their pet’s cute YUMMY FACE. Pet owners are required to go to the website: to register in order to upload their pet’s YUMMY FACE. Organic spread occurred when pet owners shared their pet’s YUMMY FACE on their Facebook, Twitter and blog posts.
Media: Online
Category: House, Garden & Pets
Agency: Grey
Brand: Hill's
Geo: Asia, Japan
Advertising Agency: G2, Japan