Skol Digital, Case study Soundspot [image] by F/Nazca Saatchi & Saatchi Sao Paulo

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Soundspot [image]

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Industry Beers and Ciders
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Executive Creative Director Fabio Fernandes, Eduardo Lima
Creative Director Theo Rocha
Art Director Harrison Santos
Copywriter Adriana Leite
Designer Fabiano Higashi F
Production The Hive
Released July 2014

Awards

Wave Festival, 2015
Mobile Melhor uso de Tecnologia BRONZE

Credits & Description

Skol launches music startup New project uses technology to tag music in places
Soundspot, created by F/Nazca Saatchi & Saatchi for the Brazilian beer brand Skol, gives people the power to define places with music. It enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer's library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas.
Theo Rocha, agency Creative Director, says the app has an organic progress, âThe project will keep adapting to userâs clicks. We will continue working on it like in a startup. The final product will be shaped by everyone using the app.â
The launch also involves partnerships with Vice magazine and some fresh Brazilian music ambassadors, like Karol Conka, Dj Marky and Kondzilla. They, along with several other influencers, graffiti artists, skaters, DJs and night life personalities, are tagging songs to their favorite places in the country.
The download is free and is available for desktop and mobile (iOS and Android).
Category: Drinks, alcoholic
URL: https://www.youtube.com/watch?...
Client: Ambev
Agency: F/Nazca Saatchi & Saatchi, São Paulo
Production: Hive
Country: Brazil
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Creative Director: Theo Rocha
Copywriter: Adriana Leite
Art Director: Harrison Santos
Digital Project Manager: Aline Veríssimo | Rafael Motta | Fernanda Kochi | Luiz Ortega | Mariana Gilioli
Planner: José Porto | Guilherme Pasculli | Felipe Santini | Livia Pinheiro
Client Team Director: Pedro Earp | Fábio Baracho | Pedro Adamy | Thiago Hackradt | Gustavo Castro
Designer: Fabiano Higashi
Music: Deezer
Account team: Marcello Penna | Carmen Rodriguez | Ricardo Forli | Rafael Cappelli | Marcela Paiva | Barbara Gomes
INFORMATION ARCHITECTURE: Ricardo Grego.
TECHNOLOGY: Jefferson Russo | Caio Franchi.
MEDIA TEAM: Lica Bueno | Fabio Freitas | Sandro Cachiello | André Cais | Bruno Storace | Thais Gallucci | Caroline Pascuinelli.
CONTENT PARTNERSHIP: Vice