Smart Fit Digital, Case study F.A.T. Blocker by Cine, MullenLowe Brasil

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F.A.T. Blocker

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Industry Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency Cine
Agency MullenLowe Brasil
Executive Creative Director Jose Henrique Borghi
Creative Director Eduardo Salles, Gilmar Pinna
Art Director Fabio Nunes, Luiz Cesar Faria Júnior
Copywriter Eduardo Salles, Henrique Louzada
Production Onesight
Released June 2017

Credits & Description

F.A.T. Blocker. The Filter Against Temptations from Smart Fit, the biggest gym of Latin America. A plugin that blocks the most caloric ads of the internet.
Media: Interactive
Category: Health & safety
Client: Smart Fit
Agency: MullenLowe Brasil
Country: Brazil
Executive Creative Director: José Henrique Borghi
Creative Director: Eduardo Salles
Creative Director: Gilmar Pinna
Art Director: Luiz Cesar Faria Júnior (Steve)
Art Director: Fábio Nunes
Copywriter: Eduardo Salles
Copywriter: Henrique Louzada (Bill)
Production company: Cine Cinematográfica
Production company: Onesight
Strategist: Rosana Ribeiro
Strategist: Camila Antunes
Strategist: Kassia Ferreira
Digital Project Manager: Gabriel Antoniolli
Account Director: Robert Filshill
Planner: Ana Luiza Santos
Agency Producer: Guto Lins
Head of Projects: Patrícia Venturini
Account manager: Caroline Paulino
Client: Renata Ramos
Client: Leonardo Cirino