Snickers Live by BBDO New York for Snickers

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Snickers Live

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Industry Bars
Media Digital, Interactive & Mobile, Case study
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Executive Creative Director Peter Kain, Gianfranco Arena
Creative Director Scott Mahoney, Dan Oliva
Art Director Brian Pinkley
Copywriter Chris Cannon, Rich Douek, Ricky Johanet
Production O Positive
Director Jim Jenkins, Jonathan Klein, Spencer Riviera
Released September 2016

Awards

New York Festivals 2017
Best Use Of Media Integrated: Avant-Garde Second Prize Award
Integrated/Mixed Media Products & Services: Snacks & Sweets Third Prize Award

Credits & Description

Agency: Bbdo / New York
Client: Mars Chocolate North America - Snickers
Category: Consumer Packaged Goods / Food / Candy / Snacks
Art Director: Brian Pinkley
Copywriter: Chris Cannon / Rich Douek / Ricky Johanet
Chief Creative Officer: David Lubars / Greg Hahn
Creative Director: Scott Mahoney / Dan Oliva / Steve Greenstein / Eduardo Alvin Cruz
Production Company: O Positive / New York
Director: Jim Jenkins / Spencer Riviera / Jonathan Klein
Producer: Ralph Laucella / Marc Grill / Blake Morrison / Devon Clark / Crissy De Simone / Melissa Lubin / Adam Becht / Samantha Errico / Laura Dopp / Paul Schultz / Gloria Pitagorsky / Alex Fulton / Rochelle Brown / Brack Hightchew / Stuart Robinson / Bennett Leiber
Agency Producer: David Rolfe / Amy Wertheimer / Joe Croson / Andrew Nam Chul Osborne / Melissa Chester
Cinematographer: Mauro Fiore
Composer: John Adair
Digital Artist / Multimedia: Scott Bravo / Brian Benson
Editor: Geoff Hounsell / Dan Maloney
Executive Creative Director: Peter Kain / Gianfranco Arena
Media Company: Starcom / New York
Music & Sound: Keith Reynaud / Adam Elf / John Scrapper Sneider / Aaron Kotler / Loren Silber / Emoto / Storefront / Heard City
Pr / Marketing: Weber Shandwick / Chicago
Sound Designer: Andres Velasquez / Andrew Tracy / One Thousand Birds