TOKYO ZOO PROJECT by Frontage for Sony

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Industry Automotive products, services and accessories
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency Frontage
Released September 2010

Awards

Spikes Asia 2011
Digital Websites Silver
Digital Digital Tools Bronze

Credits & Description

TOKYO ZOO PROJECT
Advertiser SONY MARKETING JAPAN
Product NAV-U
Entrant FRONTAGE Tokyo, JAPAN
Type of Entry: Websites
Category: Cars & Automotive
Title: TOKYO ZOO PROJECT
Advertiser/Client: SONY MARKETING JAPAN
Product/Service: NAV-U
Entrant Company: FRONTAGE Tokyo, JAPAN
Advertising/Web Design Agency: FRONTAGE Tokyo, JAPAN
Creative Credits
Name Company Position
Kazuya Okabayashi FRONTAGE INC. Creative Director
Shiro Ueshima FRONTAGE INC. Copywriter/Planner
Kei Kawakami asobi graphic Art Director
Yuka Fujino FRONTAGE INC. Technical Director
Hirotaka Fukatsu FRONTAGE INC. Agency Producer
Shinichi Saeki Projector Inc. Agency Producer
Yuichi Hagiwara ARCHETYP Web Director
Masayuki Daijima ARCHETYP Interactive Designer
Satoshi Takahashi Taiyo Kikaku Co., Ltd. Film Producer
Takao Inoue Taiyo Kikaku Co., Ltd. Film Producer
Shuhei Yamabe Taiyo Kikaku Co., Ltd. Film Director
Senzo Ueno Cinematographer
Gen Ozato FRONTAGE INC. Strategist
Tomonori Murakami FRONTAGE INC. Strategist
Noriko Seo FRONTAGE INC. Account Executive
Kaiomii & Ryota Koyama OWL Sound
Yoshihisa Sato THIRTIETH Sound
Shuhei Hosokawa/Kento Murakami/Takahide Uchibori/Yosuke Sato Taiyo Kikaku Co., Ltd. Production Manager
Seiko Nakaji/Keiko Ogawa/Chiharu Ozaki/Yuko Oyama/Michael Illustrator
Brief Explanation:
The “nav-u” U35 is a personal navigation device to put on a bicycle. We promoted using attractions of Tokyo, whose roads developed complexly. By requests via twitter, we we draw gigantic animal geoglyphs over Tokyo, using its running log function. The bike rides, logs the routes and uploads drawings to the website immediately. Progress is tweeted in real time. The project was featured in mass and online media, blogs and tweets. We also received positive feedbacks from oversea. In two weeks, Sony marked the first in the market. A promotion for a bicycle navigation also became Tokyo‘s PR.

The Digital Advert titled TOKYO ZOO PROJECT was done by Frontage advertising agency for product: Sony Nav-u Navigation System (brand: Sony) in Japan. It was released in Sep 2010.