Ssp: SEE THE COLD by McCann Tokyo for Ssp

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Ssp: SEE THE COLD

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Industry Health & Pharmaceutical Products
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency McCann Tokyo
Released March 2010

Awards

Spikes Asia 2011
Digital Digital Tools Gold

Credits & Description

Advertiser SSP
Product S-TAC/KAZEMILL
Entrant McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN
Type of Entry: Digital Tools
Category: Community Applications
Title: SEE THE COLD
Advertiser/Client: SSP
Product/Service: S-TAC/KAZEMILL
Entrant Company: McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN
Advertising/Web Design Agency: McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN
Creative Credits
Name Company Position
Takamasa Hirai McCann Interactive Creative Director
Jun Watanabe McCann Interactive Director
Yuta Negishi McCann Interactive Executive Producer
Adam Weiss McCann Healthcare Worldwide Japan Executive Creative Director
Naoto Ishikawa McCann Healthcare Worldwide Japan Account Executive
Yumiko Yamada Copywriter
Mayuko Osawa Copywriter
wildcard Art Director
grandbase Designer
utix / vlsk Programmer
Brief Explanation:
See a cold coming and you can stop it. With the Kazemill website, SSP is doing just that. Using Twitter, Kazemill collects Tweets about cough, fever, runny or stuffed nose, chills, throat, and headache. This builds a picture on the website of where the cold is, how it's moving, and what its symptoms are. Sicknesses can be tracked day and night, symptom by symptom. Now pharmacies can stock the right amount of the right drugs at the right time: before the cold hits. And consumers can buy remedies they're about to require, because SSP can distribute proactively.