Standard Chartered Bank Digital, Case study The Good Library Project By Standard Chartered Bank Korea by TBWA\ Korea

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The Good Library Project By Standard Chartered Bank Korea

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Industry Banking & Financial Services, Public awareness
Media Digital, Interactive & Mobile, Case study
Market South Korea
Agency TBWA\ Korea
Released December 2016

Awards

Ad Stars 2017
Campaign Videos (Case Film) - Crystal

Credits & Description

Brand: Standard Chartered Bank Korea
Agency: Tbwa Korea
Synopsis:
Standard Chartered, a foreign bank to Koreans, wanted to demonstrate its commitment to do good for the community not only with financial services. To stay true to the brand's promise Here for Good, we wanted to create an integrated CSR campaign that has high customer engagement and solve actual social issue. With only 7.7% visually impaired employment rate and 4,520 audio books available for children in Korea, our mission was to increase awareness of lack of inspiration visually impaired children have. We also wanted create a new and fun donation platform where anyone including the visually impaired can participate and make their participation into an asset worthy enough to donate.