Swiss National Railways Digital, Case study SBB TRICKYTRACKS by Maxomedia

SBB TRICKYTRACKS

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Industry Railways, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile, Case study
Market Switzerland
Agency Maxomedia
Creative Director Reto Schild
Art Director Thomas Kaegi
Copywriter Urs Ander, Laura Kistler
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Craft; Animation Bronze

Credits & Description

Type of entry: Craft
Category: Animation
Advertiser: SBB, THE SWISS RAILWAY
Product/Service: GLEIS7
Agency: MAXOMEDIA Bern, SWITZERLAND

Manager Youth Platform: Markus Kaempfer (SBB)
Copywriter: Urs Ander (Maxomedia)
Copywriter: Laura Kistler (Maxomedia)
Backend Developer: Andreas Schmid (Maxomedia)
Screendesign: Patrick Lauterburg (Maxomedia)
Accountant: Michael Engel (Maxomedia)
Developer/Unity Developer: Julien Villiger (Maxomedia)
Graphic Designer/Motion Designer: Nihad Nasupovic (Maxomedia)
Art Director: Thomas Kaegi (Maxomedia)
Creative Director: Reto Schild (Maxomedia)
Partner: René Schwarz (Maxomedia)
Partner: Bernhard Herzig (Maxomedia)
Chief Executive Officer: Roman Hirsbrunner (Maxomedia)

Brief Explanation
Starting point:
The Youth Platform of SBB Gleis7.ch shall be further stimulated.

Solution:
In order to avoid a usual competition we tried to bring our product closer to the community in a playful way.
The punctual railway and the unique landscape, these are the things Switzerland are worldwide known for.

We created TrickyTracks, an online game that combines the two elements and this way makes the game an absorbing experience. For that we fell back upon known game mechanisms (Pinball) and combined them with the newest possibilities of web game programming. Unity 3D. What has been created is a browser game which makes the heart of train lovers, Switzerland fans, as well as Graphic Design fanatics leap.

Enjoy!