Tencent Charity Digital, Case study Tencent 9/9 Charity Day by Tencent Technology

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Tencent 9/9 Charity Day

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile, Case study
Market China
Agency Tencent Technology
Released December 2016

Awards

Ad Stars 2017
Mobile Mobile Applications / Mobile Games Crystal
Mobile Product & Service: Corporate /Institution Crystal
Mobile Social For Mobile Crystal

Credits & Description

#9/9 Charity Day#Little Spark of Force to Change the World
Brand: Tencent
Agency: Tencent
Synopsis:
In China, NGOs remain in the developmental stage, with limited communication and fund-raising channels and scant resources to gain public awareness. On the other side of the equation, Lack of trust and transparency between the two sides has greatly hindered the development of NGOs. This is a big part of people’s willingness to support NGOs verified on Tencent’s platform. Tencent built a bridge between NGOs and Chinese netizens via the Tencent Charity Platform. The service provides an open, trustworthy, and accessible platform to link thousands of small-scale NGOs with Chinese individuals. 9/9 Charity Day brought huge exposure to sponsored NGOs and their projects in China’s online society.