Me Muevo Foundation Digital, Case study Terapia de señas [spanish] by Prolam Y&R Santiago

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Terapia de señas [spanish]

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile, Case study
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Alvaro Becker, Francisco Cavada
Creative Director Mauricio Muñoz
Art Director Fernando Espinosa, Adrian Henriquez, Matías Cabrera  
Copywriter Jaime Cornejo, Cristian Montegu
Released March 2017


El Ojo Festival 2017
Interactivo Sites Plata

Credits & Description

Brand: Web Interactiva de Terapia de Fundación Me Muevo / Fundación Sordos Chilenos
Client: Fundación Me Muevo - Fundación Sordos Chilenos           
Campaign: Sing Therapy
Agency: Prolam Y&R
Country: Chile
Advertising Agency: Prolam Y&R, Santiago
Executive Creative Director: Francisco Cavada (Prolam Young & Rubicam)
Executive Creative Director: Alvaro Becker (Prolam Young & Rubicam)
Head Of Art: Emerson Navarrete (Prolam Young & Rubicam)
Creative Director: Mauricio Muñoz (Prolam Young & Rubicam)
Copywriter: Cristián Montégu (Prolam Young & Rubicam)
Copywriter: Jaime Cornejo (Prolam Young & Rubicam)
Art Director: Adrián Henríquez (Prolam Young & Rubicam)
Art Director: Fernando Espinosa (Prolam Young & Rubicam)
Art Director: Matías Cabrera (Prolam Young & Rubicam)
Director: Matías Montecinos (Schkolnick)
Producer: Ismael Mora (Schkolnick Atómica)
Director Assistant: Felipe Monserrat (Schkolnick Atómica)
Developer: Julio Retamal (Prolam Young & Rubicam)
Account Executive: Nicolás Bouillet (Prolam Young & Rubicam)
Developer: Germán Romero (Prolam Young & Rubicam)
Executive Producer: Luis Moraga (Atómica)
People with arthritis and people with hearing loss improve their quality of life, together.
Together with Me Muevo Foundation (for people with arthritis) and Sordos Chilenos Foundation, the agency presented this initiative that gives a new twist on sign language as a means of communication, turning it into a physical therapy for people with rheumatoid arthritis.
Prolam Y&R raised the idea that sign language could be useful as a hand exercise: it would amplify the community of sign language speakers and, in turn, it would serve to treat patients with rheumatoid arthritis that need this type of activity in their treatments.
Thus, “Sign Therapy” was born, an exercise routine developed by medical professionals based on the movements of this language. The tool has been already incorporated by Me Muevo and Sordos Chilenos to its treatments, it is free and is available at , a website developed by Prolam Y&R + Wunderman Chile.
Only in Chile the community benefited from this innovative resource reaches more than 590,000 people: 500,000 deaf who can easily communicate with more people and 90,000 patients with arthritis who, in addition to expanding their interaction possibilities, can prevent or improve the consequences of this pathology.