Thai Dog House Digital, Case study Immortal Adoption by BBDO Bangkok

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Immortal Adoption

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Industry Environmental & Animal Issues, Mobile applications
Media Digital, Interactive & Mobile, Case study
Market Thailand
Agency BBDO Bangkok
Chief Creative Officer Suthisak Sucharittanonta
Creative Director Pitha Udomkanjananan
Senior Art Director Charnpanu Suchaxaya
Copywriter Manamai Rodpetch
Production Klackfilms
Director Adisak Chanchaipoom
Released December 2016

Awards

One Show 2018
Mobile Utility Bronze

Credits & Description

Client: Thai Dog House
Agency: Bbdo Bangkok, Thailand
Entrant: Bbdo Bangkok, Thailand
Idea Creation: Bbdo Bangkok, Thailand
Music Artist/Title: Http://www.immortaladoption.co...
Chairman & Chief Creative Officer: Suthisak Sucharittanonta (Bbdo Bangkok)
Deputy Chief Creative Officer: Anuwat Nitipanont (Bbdo Bangkok)
Creative Director: Pitha Udomkanjananan (Bbdo Bangkok)
Senior Art Director: Charnpanu Suchaxaya (Bbdo Bangkok)
Copywriter: Manamai Rodpetch (Bbdo Bangkok)
Account Manager: Lapasrada Sevikul (Bbdo Bangkok)
Director: Adisak Chanchaipoom (Klackfilms)
Website URL: http://www.immortaladoption.co...
Supporting Webpage: https://immortaladoption.tumbl...
Describe the campaign/entry:
In partnership with Thai Dog House and Soi Dog Foundation, we created “Immortal Adoption” the world’s first dog recognition algorithm that can match your late dog with an identical shelter dog.
When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com, the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt.
The website is an open-platform that any dog shelter can integrate their dogs into the database.
A creative combination of data and human insight to enhance each other and deliver tangible results that can truly make a difference in someone’s life.
Creative Execution:
Immortal Adoption utilizes a creative combination of existing dog breed data, shelter dog data and human insight of new pet acquisition to enhance each other and deliver tangible results that can truly make a difference in someone’s life.
When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com, the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt.
The website is an open-platform that any dog shelter can integrate their dogs into the database.
A creative combination of data and human insight to enhance each other and deliver tangible results that can truly make a difference in someone’s life.
- 100,000+ shelter dogs in the database.
- 64 dog shelters across the country joined the campaign.
- Adoption rate increased 130% compared the same period last year.
- More than 3,000 dogs were adopted since launched.
We all love dogs but a dog’s expected lifespan is 7 times shorter than a human’s. Losing your dog can hurt as much as losing a family member.
People are 5 times more likely to get a dog if it resembles their previous one. They even give them the same name in some cases. It’s because the look and the same breed personality gives them a warm and comforting feeling.