Akatu Institute: Akatu Ipsum by Leo Burnett Tailor Made Sao Paulo for Akatu Institute For Conscious Consumption

Akatu Institute: Akatu Ipsum

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Industry Public awareness
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Art Director Rodolfo Fernandes
Copywriter Erick Mendonça
Released March 2012

Credits & Description

The Akatu Institute is a non-profit organization that encourages conscious consumption. To promote Akatu’s message, we created akatuipsum.org.br. Akatu Ipsum is a website that generates placeholder text to be used in layouts just like the famous Loren Ipsum, but slightly different. Akatu Institute is against any kind of waste. So, instead of generating meaningless text that only occupies space, Akatu Ipsum generates information, data and tips about conscious consumption. Therefore, Akatu Ipsum gives a new use to words that would otherwise be wasted.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Directors: Ruy Lindenberg; Fábio Moran
Art Director: Rodolfo Fernandes
Copywriter: Erick Mendonça
Webproducer: Studio Manga